Read this. Now.
A friend of mine linked me to this a while ago and it virtually sums up everything I love about Pixar and, indeed, animation in general. If I were ever dumb enough to set up my own company, I'd use this page right here as my mission statement.
I even clipped one of Brad Bird's more powerful quotes and blue-tacked it to my monitor. It reads:
"You don't play it safe. You do something that scares you, that's the edge of your capabilities, where you might fail. That's what gets you up in the morning."
Read and consider.